Sponsorship Information
Elegance, excitement, excellence — these are the hallmarks of the Del Mar National Horse Show, one of the oldest and most prestigious equestrian competitions in the United States.
The horse industry in the U.S. contributes more than $39 billion in direct economic impact and generates about $102 billion in total spending, according to a detailed economic impact study (the Economic Impact of the Horse Industry in the U.S. was conducted by Deloitte Consulting in 2005, commissioned by the American Horse Council.)
Further, there are about 9.2 million horses in the U.S. The recreational segment accounts for $32 billion of the total economic impact, followed by the horse show segment at $28.8 billion. Fifteen states account for more than 51-percent of the U.S. horse population; California ranks second in horse ownership. In terms of total effect on the U.S. gross domestic product, California leads the way at $6.97 billion a year.
Interested?
Rhonda R. Ohnesorge
Director, Sponsorship Development
(858) 437-3322
sponsorship@delmarnational.com
Promotional Advertising
Program Distribution: 3,800
• National, regional, and local equestrian publications
• Regional and local newspapers and equestrian trade journals
• National, regional, and local general interest publications
• Promotional posters (75,000 inserted in publications and distributed throughout San Diego County)
• Local television
• Local radio
• Direct mail
• Email to more than 21,000 subscribers before, during, and after the Del Mar National Horse Show
• Placement on www.delmarnational.com (with an annual average of 49,500 sessions, 33,240 users, and 123,000 page views) and inclusion on www.facebook.com/delmarnational with a 4½ star rating from more than 2000 followers!
DMNHS Sponsorship Opportunities
Title sponsorships range between $25,000 and $75,000. Other sponsorships range from $2,000 to $15,000. Promotional packages range from $950 to $5,000.
We welcome the opportunity to work with our sponsors to create a custom package designed to meet their marketing objectives.
The following list, though not exhaustive, details some of the types of entitlements available during our three weeks of equestrian excellence:
Public Address Announcements
Public address announcements throughout chosen week with heavy emphasis during sponsored class.
Winning Cooler
Logo or name on winning cooler (Dressage and Hunter/Jumper Weeks only).
Video Advertising
Rotation of 30 or 60-second video ad on 16 ft. video display during Grand Prix of Del Mar, Evening of Musical Freestyles, or Night of the Horse.
Year-round Signage Opportunities
Year-round on- and off-site signage opportunities.
Hunter/Jumper Week Branded Jump
Jump with company logo or sponsor-provided jump in Del Mar Arena during Hunter/Jumper Week.
Arena Signage Opportunities
Two 18 in. x 96 in. signs in the Del Mar Arena.
VIP Boxes at Ringside
Each box includes 8 all-week box seats and 8 Grand Prix box seats with gourmet food basket and wine during Saturday night performance; Night of the Horse includes 6 box seats with catered dinner and wine.
Bike Rack Signage Opportunities
Bike rack signs prominently displayed throughout the equestrian complex for duration of contract.
VIP Plaque
Plaque displaying company name on VIP boxes.
Custom Signage Opportunities
Custom signage opportunities available with sponsorships.
VIP Room
VIP Room access for duration of contract (not available Western Week).
Marquee Advertising
Logo or name on Jimmy Durante Blvd. and Del Mar Arena marquees for duration of contract.
Press and Advertising
Inclusion in all press releases and advertising.
Website Link
Text link or logo with image link on Del Mar National Horse Show website for duration of contract (links appear on all pages).
Autograph Piece
Logo or name on autograph piece distributed to fans after $100,000 Grand Prix of Del Mar.
Facebook
Inclusion and mention on facebook.com/delmarnational for duration of contract.
Souvenir Program Ad
Full page preferred position color ad in official souvenir program.
Prize List Ad
Full page color ad in appropriate Prize List.
Parking
Courtesy parking passes included with sponsorships.